DEMAND - There is an incredibly high demand for what I have to offer. As a fitness professional, specializing in fat loss, it is clear that there will not be a shortage of demand for my services anytime soon. In fact, the demand is so high that there is little need to worry about competition. There are too many people in need of fat loss and too many people who want to lose bodyfat.
ABILITY - I can just about guarantee that if someone comes to me looking to lose bodyfat and they follow my plans exactly as I make them, then that person will lose bodyfat. I have spent a great deal of my time coming up with the knowledge of how to make a fat loss program work. I have the scientific evidence on my side that what I do will work. If someone comes to me for help, they will get it without a doubt.
DIFFICULTY TO REPLACE - This is a bit of a tricky one. There are a lot of personal trainers out there, some of which know what they are doing. There are even some with just as much or even more knowledge than me. But I believe that there are few out there who can deliver as much as I do. This is because my demand for results is high. I demand that my clients do there part and I also demand that I do mine. It's about going above and beyond all basic expectations.
OUTCOME - It is clear now to me that I am worth much more than I am currently getting. This is something that I will have to make change.
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